Beacons as a powerful proximity marketing channel

Mellon offers an integrated, end-to-end beacons solution that improves commercial results by using micro-location and contextual content delivery through a great mobile experience. All industries can avail of beacons technology:


  • In-store Loyalty: Enhance the success and stickiness of your traditional offline loyalty programs
  • In-store Analytics: Get advanced analytics about your customers’ behaviour and purchase history
  • In-store Marketing: Send relevant and more personalized contextual information (offers, discounts, news etc)
  • In-store Navigation: Enable navigationa and product positioning where GPS signal is unavailable

All in all, as customers enter the stores or the branches, with their smartphone in hand, beacons send messages or prompts to their mobile devices, enabling businesses to impact on their consumers' path to purchase.

Mellon has extensive knowhow of the entire transaction lifecycle in both issuing and acquiring

Mellon offers proven certified solutions for optimized and secure transactions across all industries and functional areas

Mellon has achieved many country firsts across the Central & South-Eastern Europe

Mellon's software and technical experts ensure seamless deployment and integration with existing infrastructures and host systems