05-02-2012
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Customer Segmentation S/W & Services
MOSAIC Target Marketing Tool
MOSAIC Micromarketer is a unique "Target Marketing Tool" that segments the Greek population into types with similar consumer habits, according to geodemographic, financial, geographic and life style characteristics.The segmentation of Greek Consumers is defined per building block and has particular applications in the growth process and profitability of your company, covering the following issues:
MOSAIC Micromarketer is a unique "Target Marketing Tool" that segments the Greek population into types with similar consumer habits, according to geodemographic, financial, geographic and life style characteristics.The segmentation of Greek Consumers is defined per building block and has particular applications in the growth process and profitability of your company, covering the following issues:
- The knowledge of the customer and his/her buying behavior gives the opportunity to the company to implement an effective communication strategy with the client, and improve the promotion and cross-selling activities of the company to existing customers.
- The knowledge of the Greek consumer and his/her needs allows the company to select a successful targeting strategy, to identify where these target customers can be found and how to communicate with them (direct mail, telemarketing, sales promotion, media, door to door).
- The analysis of population composition for each selected region, according to the different MOSAIC types that live within these regions, provides information to the company in order to improve its existing branch network, and identify appropriate locations for new branches.
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- 13.01.2012 Greek firms prospering in Poland despite troubles at home - by Warsaw Business Journal Greece has made the headlines for all the wrong reasons in 2011, with the country being hit by political turmoil as it struggles under the effects of the economic crisis. However, for many Greek companies based in Poland, this year has been business as usual. read more
- 13.01.2012 Poland's business services market booming - by Computerworld (Available only in Polish) Branża outsourcingowa będzie jedną z niewielu, która w 2012 r. mimo kryzysu utrzyma dodatnią dynamikę wzrostu - wynika z raportu "Outsourcing 2011-2012" przygotowanego przez Związek Liderów Sektora Usług Biznesowych i Instytut Outsourcingu. Firmy outsourcingowe z polskim kapitałem deklarują stabilność etatów i kolejne rekrutacje. read more
- 08.11.2011 Study on the financial behavior of Greeks by Mellon Technologies and the Athens University of Economics and Business Consumers’ financial behavior in Greece is characterized by cautiousness and developments’ awareness. read more
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