Mellon exceeds 5 million cards milestone in the retail sector

Cards represent a convenient transaction medium for retailers, enabling the identification of the card-holder, the collection of useful data and the provision of benefits in an organized manner

Mellon Technologies, one of the largest Greek IT companies with a leading role in the electronic transactions market, announced today that it exceeded the 5 million cards milestone for retail applications, namely loyalty cards and gift cards. In the last decade the company has developed many innovative card-based solutions for different sectors in the Greek market, and has contributed to the implementation and support of the most popular card-based loyalty and gift-card campaigns.

Card-based loyalty programs enable businesses to offer additional benefits to their customers and strengthen their competitive advantage, adopting at the same time a structured marketing process and decreasing the corresponding costs. These characteristics make the card a cost-effective, easy to use and widely recognizable medium for the development and promotion of any business, regardless of sector or size.

“The need to strengthen customers’ loyalty has become more evident in recent years, with the intense recession formulating a more sceptic consumer profile, thus urging businesses to investigate new ways of acquiring and retaining customers. To this end, it is extremely positive that businesses are being supported by state initiatives, such as the “Digi-retail” that was brought up for discussion and public deliberation by the corresponding Secretariat (Special Secretariat of Digital Planning) of the Ministry of Finance, Competitiveness and Shipping” commented Peggy Guelestathi, responsible for the Non-Banking Card Solutions of Mellon Technologies.

Mellon Technologies holds a leading market share and has extensive know-how in both card technologies and applications, that originated from its flagship product, the banking cards. As of the third quarter of 2010 Mellon Technologies card sales to retailers exceeded the 5 million milestone, while in total the company has sold more than 100 million cards, including bank-related and government-related cards. Among the retail customers of Mellon Technologies are Carrefour, Adidas, Carouzos, Parousiasi, Minoan Lines, Attica Department Stores, Intermax, Makro, Rakas, Flocafe, Avin Oil, EasyCruise etc.



About Mellon Technologies
Mellon Technologies is one of the largest Greek IT companies with a leading role in the electronic transactions market, for financial institutions and increasingly for the retail and public sectors. Today, Mellon Technologies has an excellent record of performance in virtually all major electronic transactions projects that can no longer take place without novel and complex technology infrastructure and support. Mellon Technologies is the parent company of Mellon Group of Companies with subsidiaries in Albania, Bulgaria, Cyprus, Egypt, FYROM, Poland, Romania, Serbia, Egypt, Ukraine and Turkey.

For more information on Mellon’s Card Solutions, please click on the following link: http://www.mellongroup.com/en/products/cards